KASH APP

OVERVIEW

KASH represents my own brand. The origin of this name comes from my nickname, created by my class- mates. Since my Chinese name is KAI HSU, when pronounced quickly, it sounds like the word CASH in English.

Duration

2019

Contributions

➤ User Flow ➤ Wireframe
➤ User Interview ➤ Prototype 

Awards

Shortlisted for Golden Design Award – UI Visual Design

Tool

Sketch

Brand Positioning

To break the preconception that high-end products are unapproachable and to bring products closer to the customers, I am to create a sense of elegance that bring feelings of comfort and suitability.

Research and Discoveries

Most branded apps are built to provide product information and as a platform for shopping and making payments. It is scarce for apps to be built with the aim to bring products closer to life or through the lens of its customers.

User Flow

Improvements and Outcomes

As this brand is set to sell high-end products, it is not suitable to be marketed as regular online shopping. Thus, I retained the browsing function, and added a new camera function enabling customers to virtually try out the product, e.g., try on clothes and accessories.

WireFrame

Improvements and Outcomes

As this brand is set to sell high-end products, it is not suitable to be marketed as regular online shopping. Thus, I retained the browsing function, and added a new camera function enabling customers to virtually try out the product, e.g., try on clothes and accessories.

KASH APP

OVERVIEW

KASH represents my own brand. The origin of this name comes from my nickname, created by my class- mates. Since my Chinese name is KAI HSU, when pronounced quickly, it sounds like the word CASH in English.

My Contributions.

➤ User Flow

➤ Wireframe

➤ User Interview

➤ Prototype 

Award.

Shortlisted for Golden Design Award – UI Visual Design

Design

Kai-Hsu Sun

Duration.

2019

Tools.

Sketch

Brand Positioning

To break the preconception that high-end products are unapproachable and to bring products closer to the customers, I am to create a sense of elegance that bring feelings of comfort and suitability.

Research and Discoveries

Most branded apps are built to provide product information and as a platform for shopping and making payments. It is scarce for apps to be built with the aim to bring products closer to life or through the lens of its customers.

User Flow

Improvements and Outcomes

As this brand is set to sell high-end products, it is not suitable to be marketed as regular online shopping. Thus, I retained the browsing function, and added a new camera function enabling customers to virtually try out the product, e.g., try on clothes and accessories.

Wireframe

Log in/ Service functions

Categorization of the items of online store services.

Save

Consumers can save their favorite products and collect them in the "SAVE" item.

Augmented Reality

Consumers can use the app to try on clothes and accessories.

Online Reservation Service

Customers can book online for service hours at stores.

Membership Card

In the personal service can display the membership's QR code, also will show the spending amount to upgrade the membership level.

Log in/ Service functions

Categorization of the items of online store services.

Save

Consumers can save their favorite products and collect them in the “SAVE” item.

Augmented Reality

Consumers can use the app to try on clothes and accessories.

Online Reservation Service

Consumers can book online for service hours at stores.

Membership Card

In the personal service can display the membership’s QR code, also will show the spending amount to upgrade the membership level。