KASH

OVERVIEW

KASH represents my own brand. The origin of this name comes from my nickname, created by my classmates. Since my Chinese name is KAI HSU, when pronounced quickly, it sounds like the word CASH in English.

Duration

2019

Concept

From my perspective, a person's outfit can show his or her person- ality. Therefore, through designing this clothing brand, I am designing a story of my own.

Designing this brand changed the original meaning of CASH to KASH, which amplifies the deeper meaning of the brand' s four core values: K (Knowledge) + A (Attitude), S (Skill), and H (Habit).

KASH

OVERVIEW

KASH represents my own brand. The origin of this name comes from my nickname, created by my classmates. Since my Chinese name is KAI HSU, when pronounced quickly, it sounds like the word CASH in English.

Design

Kai Hsu Sun

Duration.

2019

Tools.

Illustration, Photoshop

Concept

From my perspective, a person's outfit can show his or her person- ality. Therefore, through designing this clothing brand, I am designing a story of my own.

Designing this brand changed the original meaning of CASH to KASH, which amplifies the deeper meaning of the brand' s four core values: K (Knowledge) + A (Attitude), S (Skill), and H (Habit).

Mood Board

I choose the wood brown, sky gray, andfashion balck to represent the slicen, steady, and fashion.
Thus, color showes on the brand awareness.

Wood Brown

Sky Grey

Logo Type

Supporting Graphic

Font Concept

In the early phase of designing this brand, I referenced books and information from the internet and choose Serifs as the font for my brand: Times New Roman (for logo) and Trajan (for description).It shows prudence with charisma.

While this is a new modern brand, I used the font to bring about the taste of history, and used these design elements to expand the products.

Mood Board

I choose the wood brown, sky gray, andfashion balck to represent the slicen, steady, and fashion.
Thus, color showes on the brand awareness.

Wood Brown

Sky Grey

Moodboard​

I choose the wood brown, sky gray, andfashion balck to represent the slicen, steady, and fashion.
Thus, color showes on the brand awareness.

Logo type

Supporting Grahpic

Font Concept

In the early phase of designing this brand, I referenced books and information from the internet and choose Serifs as the font for my brand: Times New Roman (for logo) and Trajan (for description).It shows prudence with charisma.

While this is a new modern brand, I used the font to bring about the taste of history, and used these design elements to expand the products.

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