Crazy Meat

OVERVIEW

Crazy meat is a brand new meat company. I assist this brand to design their first product, Beef Jerk. The design combine illustration and font creation convey to consumer a visual stimulation.

Design

Kai Hsu Sun

Duration.

2022

Tools.

Illustrator, Photoshop

Concept

From my perspective, a person's outfit can show his or her person- ality. Therefore, through designing this clothing brand, I am designing a story of my own.

Designing this brand changed the original meaning of CASH to KASH, which amplifies the deeper meaning of the brand' s four core values: K (Knowledge) + A (Attitude), S (Skill), and H (Habit).

Concept

From my perspective, a person's outfit can show his or her person- ality. Therefore, through designing this clothing brand, I am designing a story of my own.

Designing this brand changed the original meaning of CASH to KASH, which amplifies the deeper meaning of the brand' s four core values: K (Knowledge) + A (Attitude), S (Skill), and H (Habit).

Mood Board

I choose the wood brown, sky gray, andfashion balck to represent the slicen, steady, and fashion.
Thus, color showes on the brand awareness.

Wood Brown

Sky Grey

Mood Board

I choose the wood brown, sky gray, andfashion balck to represent the slicen, steady, and fashion.
Thus, color showes on the brand awareness.

Wood Brown

Sky Grey

Logo type

Supporting Graphic

Logo type

Supporting Graphic

Font Concept

In the early phase of designing this brand, I referenced books and information from the internet and choose Serifs as the font for my brand: Times New Roman (for logo) and Trajan (for description).It shows prudence with charisma.

While this is a new modern brand, I used the font to bring about the taste of history, and used these design elements to expand the products.

Font Concept

In the early phase of designing this brand, I referenced books and information from the internet and choose Serifs as the font for my brand: Times New Roman (for logo) and Trajan (for description).It shows prudence with charisma.

While this is a new modern brand, I used the font to bring about the taste of history, and used these design elements to expand the products.

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